Do you think about the message your brand colours are giving out? Or how that might impact people’s actions?   

Colours have the ability to evoke feelings and prompt thoughts. They can even drive behaviour.  

Understanding the meaning of different colours can help you select the most relevant colours for your brand, and ensure they make the impact you want.   

How do different colours affect us? And what does this mean for your brand? Let’s explore some of the most common colour choices. 

Blue is associated with trust, security, and confidence. It makes us feel calm and relaxed. It has a soothing effect and can lower heart rate, helping people to take measured and thoughtful actions.   

Red is passionate and attention-grabbing. It raises our heart rate and increases our appetite. It’s the most effective colour to drive immediate action. 

Yellow symbolises optimism and hope. It’s a cheerful colour that conveys a youthful energy. It is associated with joy, warmth, and inspiration. Yellow energises us, encouraging spontaneous actions, and enhances creativity and communication.   

Now take a moment to think about your own brand colours. Do they send the right messages about your brand? Do they encourage people to think, feel, and act in a way aligned with your brand?   

If you’re not confident about your brand colours, take my quiz and discover the colours that best represent your brand’s unique personality. You’ll find out the character traits of your brand, what colours to use and what to avoid. https://www.inspiratti.com/quiz/